BRIANA N. MARINO, MBA

EXPERIENCE

Highspring

Sr. Channel Marketing Manager, Enterprise Campaigns Feb 2026–Present

  • Strategic lead for enterprise and integrated go-to-market campaign execution, translating customer research, market intelligence, and business priorities into brand narratives and measurable programs.

  • Define enterprise GTM strategy, positioning, audience segmentation, messaging frameworks, value propositions, and ICPs; lead agency collaboration across concepting, briefing, and delivery.

  • Drove 12M+ enterprise campaign impressions across digital, social, email, events, and owned channels, supporting demand generation and brand awareness.

  • Own sales enablement and activation, generating 3K+ views on field enablement assets across U.S. markets.

  • Partner with Growth & Performance to monitor KPIs, ROI, and in-flight optimization, presenting insights and recommendations to senior and executive stakeholders.

Solutions Marketing, Marketing Business Partner Jul 2024–Jan 2025

  • Implemented marketing strategy for the Talent Solutions business, designing and executing multi-channel client programs.

  • Partnered with Global Marketing to ideate and deliver integrated programs across events, social media, and email to engage candidates and employers.

  • Gathered and synthesized insights from business stakeholders to inform broader marketing strategy and enhance sales enablement materials.

  • Built strong relationships with 40+ office leaders and brand producers, ensuring alignment with Vaco brand strategy and consistent execution across markets.

Walmart Connect

Brand Strategy and Creative, Brand Manager Jan 2023–Jul 2024

  • Led B2B brand strategy, brand architecture, and positioning for retail media solutions, supporting 100+ product launches across enterprise advertiser segments.

  • Developed integrated go-to-market messaging, case studies, and creative assets aligned to full-funnel lifecycle marketing and sales enablement needs.

  • Established repeatable templates and processes to streamline cross-functional marketing operations and improve speed-to-market.

  • Partnered with product, sales, and agency teams to ensure alignment between strategy, creative, and business goals.

  • Served as co-ambassador for the Women’s ERG, driving DEI initiatives, leadership programming, and employee engagement.

EmpiRx Health

Client Marketing Manager Mar 2022–Dec 2022

  •  Led B2B marketing initiatives across digital, events, and client-facing channels in a complex healthcare and professional services environment.

  • Developed client success stories, pitch materials, and executive-level messaging to support growth and retention.

  • Owned quarterly business reports and performance narratives used by sales and account leadership.

  • Spearheaded internal training on brand standards, messaging consistency, and marketing best practices.

Paramount

Consumer Marketing Manager  Jul 2018–Mar 2022

  • Led multichannel marketing campaigns for Nickelodeon series launches across linear TV and Paramount+.

  • Managed creative reviews, media planning, and executive alignment to ensure brand consistency and campaign impact.

  • Launched Nickelodeon’s Twitch channel, growing the audience to 27K followers within three months.

  • Served as primary liaison between internal teams, agencies, media partners, and influencers.

  • Conducted audience and industry trend analysis using first- and third-party data to inform campaign strategy.

  • Mentored interns and junior team members, supporting execution excellence and professional development.

EDUCATION & CERTIFICATIONS

MBA, Executive Management, St. John’s University

B.S., Marketing, St. John’s University

Google AI Essentials

NVIDIA AI Infrastructure and Operations Fundamentals

ANA Brand-Building Certificate Program

AWARDS

2023 | Walmart Making the Difference Award

2022 | Promax North America Bronze–Virtual/Augmented Reality, Patrick Star Show

2020 | Promax North America Gold–Children’s Multiplatform 360 Campaign, SpongeBob Big Birthday Blowout

2020 | Shorty Awards Audience Honor–Livestream Video, Nickelodeon Twitch

2019 | Reggie Awards–Age-Specific Campaigns, Rise of TMNT