BRIANA N. MARINO, MBA

EXPERIENCE

Highspring | Solutions Marketing, Senior Manager Jul 2024–Present

  • Develop and execute multi-channel marketing clients and candidates campaigns.

  • Drive events, social media, and email marketing strategies. 

  • Gather insights from stakeholders to shape marketing strategy and enhance sales enablement. 

  • Strategic marketing partner to office leaders and brand producers, ensuring alignment with Highspring brand strategy.

Walmart Connect | Brand Strategy and Creative, Brand Manager Jan 2023–Jul 2024

  • Led B2B marketing strategy and brand positioning for retail media enterprise and 100+ product launches. 

  • Developed case studies, creative assets, and social amplification strategies.

  • Established processes and templates for cross-functional marketing operations.

  • Oversaw industry event planning, promotional strategy, and paid media creative.

  • Ensured brand consistency across all marketing and internal communications. 

  • Drove employee engagement as co-ambassador for the women’s employee resource group, leading DEI, networking, and professional development initiatives.

EmpiRx Health | Client Marketing Manager Mar 2022–Dec 2022

  • Led B2B marketing initiatives across digital and in-person channels. 

  • Developed client success stories and digital amplification strategies. 

  • Managed quarterly business reports and product pitch materials. 

  • Spearheaded internal training on marketing and branding best practices.

Paramount | Consumer Marketing Manager  Jul 2018–Mar 2022

  • Led marketing campaigns for Nickelodeon series launches across linear and Paramount+.

  • Developed marketing assets and promotional materials to support key initiatives.

  • Managed creative reviews, media planning, and executive alignment to maintain brand consistency.

  • Spearheaded the launch of Nickelodeon’s Twitch channel, growing followers to 27K.

  • Served as the liaison for agencies, media partners, and influencer collaborations.

  • Streamlined creative review processes and best practices to improve efficiency.

  • Conducted audience and industry trend analysis using first- and third-party measurement tools.

  • Mentored and supervised interns, providing hands-on experience in campaign execution and marketing strategy.

EDUCATION & CERTIFICATIONS

MBA, Executive Management, St. John’s University

B.S., Marketing, St. John’s University

Google AI Essentials  

ANA Brand-Building Certificate Program

AWARDS

2023 | Walmart Making the Difference Award

2022 | Promax North America Bronze–Virtual/Augmented Reality, Patrick Star Show

2020 | Promax North America Gold–Children’s Multiplatform 360 Campaign, SpongeBob Big Birthday Blowout

2020 | Shorty Awards Audience Honor–Livestream Video, Nickelodeon Twitch

2019 | Reggie Awards–Age-Specific Campaigns, Rise of TMNT