BRIANA N. MARINO, MBA

✦ EXPERIENCE

Highspring

Sr Channel Marketing Manager, Enterprise Campaigns Jul 2024–Present

  • Lead integrated solution marketing campaign strategy across the full enterprise lifecycle, from ICP definition and audience segmentation to GTM development, multi-channel execution, and performance optimization, ensuring brand narrative and demand signals are tightly aligned at every stage.

  • Designed and deployed a Jasper AI buyer intelligence agent that role-plays ICP personas in first person to surface authentic objections, decision triggers, and internal buyer language, then synthesizes findings into structured analyst briefs, including buying triggers, objections, decision criteria, messaging hooks, and competitive whitespace, that directly inform GTM messaging and enterprise campaign strategy.

  • Embedded the AI-driven buyer intelligence workflow into ongoing enterprise and solution campaign development, reducing time to asset development completion and improving speed-to-market for messaging and sales enablement deliverables.

  • Develop and refine Ideal Customer Profiles (ICP) and go-to-market frameworks that sharpen audience targeting, inform messaging architecture, and align sales and marketing on priority segments across enterprise verticals.

  • Drive multi-channel campaign execution across digital, social, email, events, and owned channels, generating 17M+ enterprise impressions; own KPI reporting cadence and brand performance optimization with data-driven recommendations to senior and executive leadership.

  • Build and deploy lifecycle-stage sales enablement assets generating 6K+ views across U.S. field teams, translating brand strategy into consistent, actionable messaging from awareness through retention.

  • Lead agency collaboration across concepting, briefing, and delivery; serve as brand governance owner ensuring strategic and creative coherence across all campaign executions and touchpoints.

Sr Marketing Business Partner, Talent Solutions Jul 2024–Nov 2025

  • Translated global enterprise marketing strategy into localized programs and toolkits across 40+ regional offices, ensuring brand standards, messaging consistency, and campaign execution scaled accurately from corporate direction to field-level delivery.

  • Architected enterprise GTM messaging frameworks and brand message house for a five-brand consolidation into two; developed the positioning narrative that unified internal teams, executive stakeholders, and external agency partners across all lifecycle touchpoints.

  • Led field enablement consolidation following the brand transition, rebuilding the internal asset intranet as the single source of truth for sales and field teams and relaunching localized opt-in marketing programs to restore compliant, region-specific outreach.

  • Led visual storytelling and executive narrative development, designing board-level presentations and sales enablement assets that translated business strategy into clear brand direction for internal teams and enterprise audiences.

  • Established brand standards and messaging consistency frameworks adopted across product, sales, and marketing functions.

Walmart Connect

Brand Strategy and Creative, Brand Manager Jan 2023–Jul 2024

  • Built Walmart Connect's first enterprise brand message house for retail media solutions, creating the foundational positioning, value propositions, and narrative architecture that unified messaging across product, sales, and marketing for enterprise advertiser segments.

  • Led B2B brand strategy, brand architecture, and positioning supporting 100+ product launches; developed integrated lifecycle messaging, case studies, and creative assets aligned to full-funnel customer engagement and measured against brand awareness and sales enablement KPIs.

  • Established repeatable brand content and governance frameworks that improved speed-to-market and messaging consistency across web, brand, and customer marketing; served as brand standards owner across cross-functional teams.

  • Partnered with product, sales, and agency teams to align brand strategy, creative execution, and business goals; drove brand coherence from awareness through retention across the customer lifecycle.

  • Served as co-ambassador for the Women's ERG, building leadership programming and employee engagement initiatives.

EmpiRx Health

Client Marketing Manager Mar 2022–Jan 2023

  • Developed lifecycle-stage brand enablement content, including client success stories, executive pitch narratives, and retention-focused performance stories, used by account leadership across the full B2B healthcare customer lifecycle.

  • Translated complex quarterly business performance data into clear visual brand narratives and strategic recommendations for senior leadership, supporting customer retention and growth decisions.

  • Led internal brand standards training and enablement programs, designing materials that helped teams understand, articulate, and execute brand and messaging priorities with confidence.

  • Managed B2B marketing initiatives across digital, events, and client-facing channels, partnering with sales and account leadership on customer experience and lifecycle engagement strategies.

Paramount

Consumer Marketing Manager / Sr Coordinator / Coordinator  Jul 2018–Mar 2022

  • Owned go-to-market strategy for new series launches, leading cross-functional alignment across creative, media planning, and executive stakeholders to bring campaigns to market across linear TV, streaming, and social.

  • Architected and executed an award winning, 360-degree integrated campaign for a milestone brand anniversary, aligning creative, media, and partnership strategy across linear, digital, and social channels to drive 75M+ campaign impressions.

  • Built go-to-market and audience segmentation strategy for a new series launch that became the #1 title in its target audience segment (Kids 2-11) across all of television in Q3 2021, demonstrating the ability to win a defined audience in a highly competitive market.

  • Identified and stood up a new owned-channel strategy from zero, using first- and third-party audience data to inform content and engagement strategy, growing the Twitch channel to 27K followers within three months.

  • Mentored junior marketing talent and served as primary cross-functional liaison across internal teams, agencies, and external partners, upholding brand standards and execution excellence across all touchpoints.

✦ CORE COMPETENCIES

Brand Strategy: Brand Architecture · Message House Development · Brand Positioning · Brand Measurement & Tracking · Brand Governance

Go-to-Market: GTM Strategy · ICP Development · Messaging Frameworks · Value Proposition Development · Audience Segmentation · 100+ Product Launches

Campaign & Lifecycle: Integrated Solution Marketing · Multichannel Execution · Lifecycle Marketing · Demand Generation · KPI Optimization

Enablement: Sales Enablement · Executive Presentations · Visual Storytelling · Cross-Functional Alignment · Agency Leadership

AI & Technology: Anthropic Claude · Google AI · NVIDIA AI · AI-Powered Content Workflows · MarTech Fluency

Leadership: Matrixed Organizations · Executive Stakeholder Management · Mentorship & Talent Development · ERG Leadership

✦ EDUCATION & CERTIFICATIONS

St. John's University

MBA, Executive Management (2017–2018)  |  B.S., Marketing (2013–2017)

Certifications

Anthropic Claude 101 & Building with the Claude API (2026)  ·  Google AI Essentials (2024)  ·  NVIDIA AI Infrastructure & Operations Fundamentals (2025)

✦ CORE COMPETENCIES

Brand Strategy: Brand Architecture · Message House Development · Brand Positioning · Brand Measurement & Tracking · Brand Governance

Go-to-Market: GTM Strategy · ICP Development · Messaging Frameworks · Value Proposition Development · Audience Segmentation · 100+ Product Launches

Campaign & Lifecycle: Integrated Solution Marketing · Multichannel Execution · Lifecycle Marketing · Demand Generation · KPI Optimization

Enablement: Sales Enablement · Executive Presentations · Visual Storytelling · Cross-Functional Alignment · Agency Leadership

AI & Technology: AI Agent Design & Prompt Engineering · Jasper AI (Buyer Intelligence Agents, ICP & Messaging Frameworks) · Anthropic Claude · Google AI · NVIDIA AI · AI-Powered Content Workflows · MarTech Fluency

Leadership: Matrixed Organizations · Executive Stakeholder Management · Mentorship & Talent Development · ERG Leadership

✦ AWARDS & RECOGNITION

  • Walmart – Making the Difference Award (2023)

  • Promax North America Bronze – Virtual/Augmented Reality, Patrick Star Show (2022)

  • Promax North America Gold – Children's Multiplatform 360 Campaign, SpongeBob Big Birthday Blowout (2020)

  • Shorty Awards – Audience Honor – Livestream Video, Nickelodeon Twitch (2020)

  • Reggie Awards – Age-Specific Campaigns, Rise of TMNT (2019)