BRIANA N. MARINO, MBA

EXPERIENCE

Highspring

Sr Channel Marketing Manager, Enterprise Campaigns                                                                                                                                                                                                                                                  Jul 2024–Present

  • Strategic lead for enterprise and integrated go-to-market campaign execution, translating customer research, market intelligence, and business priorities into brand narratives and measurable programs.

  • Define enterprise GTM strategy, positioning, audience segmentation, messaging frameworks, value propositions, and ICPs; lead agency collaboration across concepting, briefing, and delivery.

  • Drove 12M+ enterprise campaign impressions across digital, social, email, events, and owned channels, supporting demand generation and brand awareness.

  • Own sales enablement and activation, generating 3K+ views on field enablement assets across U.S. markets.

  • Partner with Growth & Performance to monitor KPIs, ROI, and in-flight optimization, presenting insights and recommendations to senior and executive stakeholders.

Walmart Connect

Brand Strategy and Creative, Brand Manager                                                                                                                                                                                                                                                                       Jan 2023–Jul 2024

  • Led B2B brand strategy, brand architecture, and positioning for retail media solutions, supporting 100+ product launches across enterprise advertiser segments.

  • Developed integrated go-to-market messaging, case studies, and creative assets aligned to full-funnel lifecycle marketing and sales enablement needs.

  • Established repeatable templates and processes to streamline cross-functional marketing operations and improve speed-to-market.

  • Partnered with product, sales, and agency teams to ensure alignment between strategy, creative, and business goals.

  • Served as co-ambassador for the Women’s ERG, driving DEI initiatives, leadership programming, and employee engagement.

EmpiRx Health

Client Marketing Manager                                                                                                                                                                                                                                                                                                             Mar 2022–Jan 2023

  • Led B2B marketing initiatives across digital, events, and client-facing channels in a complex healthcare and professional services environment.

  • Developed client success stories, pitch materials, and executive-level messaging to support growth and retention.

  • Owned quarterly business reports and performance narratives used by sales and account leadership.

  • Spearheaded internal training on brand standards, messaging consistency, and marketing best practices.

Paramount

Consumer Marketing Manager                                                                                                                                                                                                                                                                                                      Jan 2021–Mar 2022

Consumer Marketing Sr Coordinator                                                                                                                                                                                                                                                                                             Jul 202–Jan 2021 

Consumer Marketing Coordinator                                                                                                                                                                                                                                                                                                     Jul 2018–Jul 2020

  • Led multichannel marketing campaigns for Nickelodeon series launches across linear TV and Paramount+.

  • Managed creative reviews, media planning, and executive alignment to ensure brand consistency and campaign impact.

  • Launched Nickelodeon’s Twitch channel, growing the audience to 27K followers within three months.

  • Served as primary liaison between internal teams, agencies, media partners, and influencers.

  • Conducted audience and industry trend analysis using first- and third-party data to inform campaign strategy.

  • Mentored interns and junior team members, supporting execution excellence and professional development.


EDUCATION & CERTIFICATIONS 

St. John’s University | MBA, Executive Management 2018 & B.S., Marketing                                                                                                                                                                                                                             2013–2018

Google AI Essentials                                                                                                                                                                                                                                                                                                                                                               2024

NVIDIA | AI Infrastructure and Operations Fundamentals                                                                                                                                                                                                                                                                             2025

Anthropic Claude 101 & Building with the Claude API                                                                                                                                                                                                                                                                                       2026

CORE SKILLS 

Enterprise Marketing Strategy • Brand Positioning • Go-to-Market (GTM) • Integrated Campaigns • Demand Generation • Messaging Frameworks • Sales Enablement • Audience Segmentation • Lifecycle Marketing • KPI & Performance Optimization • Agency Leadership • Cross-Functional Stakeholder Management

AWARDS

Walmart – Making the Difference Award | 2023

Promax North America Bronze – Virtual/Augmented Reality, Patrick Star Show | 2022

Promax North America Gold – Children’s Multiplatform 360 Campaign, SpongeBob Big Birthday Blowout | 2020

Shorty Awards – Audience Honor – Livestream Video, Nickelodeon Twitch | 2020

Reggie Awards – Age-Specific Campaigns, Rise of TMNT | 2019