Retail media brand marketing

Developed and executed B2B marketing strategy, content, and brand positioning for Walmart Connect, enabling cross-functional alignment, GTM readiness, and internal knowledge sharing at scale.

Year
2023-2024

Role
Brand Manager

Product Narratives

Delivered unified B2B positioning and storytelling strategy, establishing Walmart Connect’s credibility across key verticals for +100 product GTM product launches.

Case Studies

  • Drove alignment across brand, sales, and product teams by launching a scalable case study framework.

  • Launched internal intranet hub to showcase success stories, elevate employee thought leadership, and enable knowledge sharing across teams.