Retail media brand marketing
Developed and executed B2B marketing strategy, content, and brand positioning for Walmart Connect, enabling cross-functional alignment, GTM readiness, and internal knowledge sharing at scale.
Year
2023-2024
Role
Brand Manager
Product Narratives
Delivered unified B2B positioning and storytelling strategy, establishing Walmart Connect’s credibility across key verticals for +100 product GTM product launches.
Case Studies
Drove alignment across brand, sales, and product teams by launching a scalable case study framework.
Launched internal intranet hub to showcase success stories, elevate employee thought leadership, and enable knowledge sharing across teams.