THE CHALLENGE

Walmart Connect needed consistent, credible B2B positioning across a rapidly expanding product portfolio — with brand, product, sales, and agency teams all operating on different timelines and with different messaging. The challenge was building a unified marketing infrastructure that could support 100+ GTM launches without losing coherence or speed.

MY ROLE & APPROACH

As brand manager, I defined the end-to-end B2B brand architecture: positioning frameworks, value propositions, ICPs, messaging hierarchies, and creative briefs. In parallel, I built the repeatable systems (case study templates, internal intranet hub, cross-functional process documentation) that let the marketing function scale without requiring constant oversight. I also led agency collaboration and served as the strategic connective tissue between product, sales, and creative.

RESULTS

A cohesive brand narrative for display products, a repeatable case study framework and development process that scales across teams, and a marketing intranet that gives sales and go-to-market teams a single home for enablement resources.